Overview

This program provides professionals with essential knowledge and tools to plan, execute, and optimize digital marketing campaigns.
It focuses on digital channels, content, paid media, analytics, and data-driven decision-making.

Objectives

This program is important to:

  • Build strong foundations in digital marketing channels, content, and performance analytics

  • Enable professionals to design and manage measurable digital campaigns

  • Support data-driven marketing decisions and brand growth

Outline

  • Digital marketing ecosystem and consumer behavior

  • Content strategy and social media marketing

  • Search engine optimization (SEO)

  • Paid advertising and search engine marketing (SEM)

  • Email marketing, automation, and CRM

  • Digital analytics and performance measurement

  • Campaign planning and optimization

Outcomes

By the end of this course, learners will be able to…

  • Develop integrated digital marketing plans aligned with business goals

  • Execute and manage content, SEO, and paid advertising campaigns

  • Analyze digital performance data to optimize marketing results