This diploma develops practical skills in modern marketing and sales to support business growth and customer engagement.
It focuses on strategic marketing, digital channels, and professional selling techniques.
Objectives
Build strong foundations in marketing strategy, consumer behavior, and sales processes
Develop practical skills in digital marketing, branding, and customer-centric selling
Enable data-driven decision-making for marketing and sales performance
Outline
Marketing fundamentals and consumer behavior
Market segmentation, targeting, and positioning (STP)
Branding and strategic marketing planning
Digital marketing channels and analytics
Professional sales process and techniques
Negotiation and customer relationship management (CRM)
Marketing and sales integration
Outcomes
By the end of this course, learners will be able to…
Develop and execute basic marketing and sales plans
Apply digital marketing tools to increase visibility and engagement
Manage customer interactions and sales processes professionally
