Overview

Develops advanced expertise in global marketing strategy, international consumer behavior, and brand competitiveness.

Focuses on research-driven marketing leadership for multinational and cross-border business environments.

Objectives

  • Strengthen strategic leadership capabilities in international marketing and global brand management

  • Develop advanced research skills to address complex global marketing challenges

  • Apply data-driven and research-based insights to international market expansion and competitiveness

Outline

  • Global marketing strategy and competitive positioning

  • Cross-cultural consumer behavior and international branding

  • International market entry and global business environments

  • Digital marketing, analytics, and customer experience

  • Sustainability, ethics, and responsible global marketing

  • Innovation, technology, and global marketing transformation

  • Doctoral research and dissertation development

Outcomes

By the end of this course, learners will be able to…

  • Design and lead international marketing strategies using research-based insights

  • Evaluate global markets and consumer behavior to enhance brand competitiveness

  • Produce original doctoral research contributing to international marketing practice