Overview

Develops strategic marketing capabilities for operating across global and multicultural markets.

Focuses on adapting marketing strategies, branding, and digital tools to international business environments.

Objectives

  • Build strategic understanding of international marketing and global consumer behavior

  • Develop effective global marketing, branding, and market entry strategies

  • Apply digital marketing tools to reach and engage international audiences

Outline

  • International marketing fundamentals and global market dynamics

  • Cultural, economic, and legal influences on global marketing

  • Global consumer behavior and market segmentation

  • Market entry strategies and competitive positioning

  • Global brand management and product adaptation

  • Digital marketing and e-commerce in international markets

  • Cultural adaptation and localization strategies

Outcomes

By the end of this course, learners will be able to…

  • Design and implement effective international marketing strategies

  • Analyze global markets and adapt marketing approaches to diverse audiences

  • Use digital marketing tools to build and manage global brand presence